Traveling across country a year and a half ago, a stop in Columbus, OH, brought a surprise encounter with the Wonder Bread sign. It was a little startling to see, recalling childhood advertisements and the way an iconic early "brand" played out across my visual memory. Colored dots, kitchen scenes, dreams of easy snacking, and the haunting sense of little nutrition all came back to mind.
The brick homes that speak of a different century and interfering trees and piled snow gave the entire scene a graveyard quality. I discovered on Google that the old Wonder Bread factory is now industrial lofts designed for metropolitan living. Altogether I truly felt like I was looking at the past.